Everyone’s all excited about Greek yogurt, and it’s selling like crazy. There’s even a factory not far from where I live that has been revived solely by making it, and that’s great. [Gee, if the Greeks sold nothing but Greek yogurt, maybe they wouldn’t need a bailout!] But all this seems way out of proportion to its actual merit, so I wondered why.
No, I’m no hater. I’ve always liked Greek yogurt. It’s been available for many years, and its tarter flavor and somewhat different texture make a nice alternative from the typical yogurt you find in a US grocery store. So why has it suddenly exploded? The simple answer is marketing hype. You can scarcely go anywhere without seeing ads for it. And unlike many heavily advertised products, it doesn’t suck. So once people actually become aware of it, they try it and like it.
And now there’s a massive campaign of ads that tells you of another brand of yogurt will supposedly make you poop your way to happiness, and is even asking the public to video themselves doing exactly that! Jamie Lee, eww???
But that doesn’t fully explain the huge Greek surge. Another reason may be the constant barrage from the media about how dreadful the average US person’s health is, and if Greek yogurt is advertised and perceived as a healthy food, then that should punch up even more sales. But if that’s the case, why hasn’t non-Greek yogurt exploded, too? (or maybe it has, and just isn’t being constantly pimped like the Greek stuff?)
Zero Sum Gamers
After reading people’s opinions online, I think I may have stumbled upon another key. It seems that many people think that zero-percent fat Greek yogurt tastes better than the non-fat non-Greek kind. Mystery possibly solved!
Unfortunately, this reminds me of when I worked in as a corporate drone in an office. There was a coterie of people who didn’t eat breakfast at home, so when their morning break came along, they’d buy some donuts or pastries and wash them down with, you guessed it, diet soda. I suppose that this way, they got their comfort from eating something fun, while still assuaging some guilt with the supposedly healthy soda. Sheer madness, and watching them do this made me think of tooth decay pain.
Leon’s Getting LARGER!
Moving ahead in time, we have people thinking that they’re doing themselves a favor by eating zero-fat food. It’s true that pounding down mounds of fat isn’t a great idea. A purely whale blubber diet may be not only nutritionally incomplete, but somewhat impractical, and even slightly gross. But zero-fat yogurt isn’t the best implementation of this idea. As Lonnie has written, some dairy fat is actually good for you. Sure, definitely cut down on trans fats. But attempting to eliminate all fats not only leaves you eating food that tastes pretty bad (and often feeling hungry), but there are also some healthy fats that your body needs, such as Omega 3 fatty acids.
My Advice To You Is To Not Start Eating Heavily
Of course, some would take that last sentence to mean that they can now eat 8 pounds of french fries per day. It’s never as simple as all that. Getting healthy and losing weight is a holistic process – activity, diet, sleep, emotions, and many other factors are involved and should be addressed. But advertisers like to make you think that a quick fix will make you healthy – just buy our product, and the pounds magically go away! A very silly and harmful fantasy, but one that has sold products since the beginning of time.
So I say eat the yogurt with fat, whether Greek or not. It’ll taste better, and sorry, 0% fat yogurt will not turn you into a thin hottie. And those stupid Reebok unstable shoes will not make your butt instantly tight, either.