Just got this in today’s email:
FOR IMMEDIATE RELEASE
Syracuse, NY January 16, 2012
What do a Norwegian liquor, the island of Bali, fish cookbooks, and Syracuse’s own Better Brittle all have in common? Each were chosen as part of the Saveur 100. Every year Saveur Magazine scours the planet for the best meals, restaurants, cook books, kitchen tools, beverages, and food products. They call these 100 items “instant classics” and feature them in their first issue of the year. Saveur is one of the premier food publications in the world, having won dozens of publication and food awards, including 15 James Beard journalism awards.
After four years of hand making their brittle three pounds at a time, lugging cases of product, tables, and displays to the farmers market, knocking on doors, and many long days turning into late nights, it’s fair to say that Better Brittle wouldn’t call their success instant. But those who’ve tried the sweet treat will testify, the instant you taste it, you’ve got to have more.
Based on a Ghanaian snack called “nkati cake”, Better Brittle finds its sublime flavor in the balance of three simple ingredients: peanuts grown in Virginia and the Carolinas, organic fair trade cane sugar, and salt from the Seneca Salt Company in the Finger Lakes. Sweet and savory. The perfect storm of taste.
Better Brittle started by selling only direct to consumers at the Central New York Regional Market on Saturdays, then started selling at a few stores around Syracuse, and in the last 2 years has been spotted on the shelves at natural and gourmet retailers around the Northeast. Is 2012 the year Better Brittle takes over the rest of the country? Saveur thinks they could.
To see Better Brittle in the Saveur 100, pick up a copy of the Saveur January/February 2012 issue, or visit their website: http://www.saveur.com/article/Kitchen/saveur-100-better-brittle
Better Brittle is available at natural food and gourmet retailers across the northeastern U.S., at the CNY Regional Market every Saturday, and at Bluetree, Better Brittle’s storefront at 558 Westcott St. in Syracuse.
For more information about Better Brittle please visit www.BetterBrittle.com
Media inquiries and additional questions may be sent to Christiana Semabia. Contact information is below.
Ph: 315.380.8877
Email: sales@betterbrittle.com
558 Westcott Street, Syracuse, NY 13210
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