I just love this story from The Atlantic. We could learn a thing or two from scrappy Vermonters when dealing with big corporations:
In Beer Battle, Internet Beats Goliath
Reminds me of the ridiculous fight our local cafe, Freedom of Espresso, had to fight to keep going when attacked by Federal Express. The cafe started out as Federal Espresso. As if you would go there to actually send a package?! Too bad they didn’t have Facebook and Twitter on their side back then. Still, they did a pretty good job of keeping the essence of their name, and the battle with one more national corporation.
Recent Comments